‘Trial and Error’ before joining the course -
Two years ago, I began my professional journey as a content writing intern in Pune. With a background in English literature, I was looking for professional pathways that allowed me to use my writing skills creatively. Fortunately, my internship transitioned into a full-time content writer position at the same firm. However, in few months, I felt stuck in my role. I aspired to market the content that I have created and be involved in strategic planning, including market analysis and content marketing. Despite completing several short courses, I still felt unfulfilled.
The Beginning-
In November 2024, an interesting notification popped up on my phone about Upgrad’s Upcoming Digital Marketing Course. Curious, I searched more about it and found many positive reviews. My colleagues and my parents really encouraged me to enroll, recognizing it was a great opportunity to acquire with multiple skills from one course.
What ultimately convinced me was the assistance from Mr. Saurabh, who later became my onboarding guide. Initially helped with detailed information of the course and also connected me with one of alumnus of the course on a call. The really appreciate the way upgrad team understood my concern and solved it.
The program experience and the Learning Outcomes-
Enrolling in UpGrad’s Advanced Certificate in Digital Marketing and Communication program was a game-changer for me. This course is very well-designed, as the begins with fundamental marketing principles and slowly yet steadily covers more intricate subjects such as consumer behaviour and performance metrics. These video lectures and assignments provide a solid grasp of each topic and live sessions every weekend provide pro tips on each topic.
A highlight of the program is its focus on the practical application of theoretical knowledge. Working on real-world projects really enriched my learning experience and stretched my strategic thinking abilities.
Upgrad Buddy and Team –
The support from mentors and the UpGrad team was invaluable. Recently, I was working on the website creation project. And I faced some glitches in the website but when I raised the issues to the team, they promptly replied and resolved the issue. Also, Upgrad offered a one-on-one session to solve the academic queries.
The upgrad team is always available to address queries and provide guidance, ensuring a smooth learning journey.
Some More Advantages of being a Upgrad Student -
Interaction with MICA Faculty: Since this course is in collaboration with MICA Ahmedabad, which is a renowned Marketing Institute India, I got a chance to interact with MICA faculty.
Alumni Status: Upon completing the course successfully, the students get the alumini status from MICA, which definitely enhances the professional portfolio.
Job Portal Access: upGrad offers a dedicated job portal featuring relevant opportunities in the digital marketing field. Also provides personal assistance in building resumes and conducts mock interviews to prepare students for real-world senarios.
Diverse Cohort and Networking Opportunities: My batch is quite big with 150 students that helped me in building network that would help totally help me in future. Since, all of my batchmates came from different backgrounds, different cities and with diverse field experience.
Overall, this learning journey is very fruitful, and I look forward to applying the knowledge and connections gained. For those considering enrolling in upGrad’s courses, I highly recommend taking the step forward.
